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Saturday, October 20, 2012

Force Field Analysis


 Assignment 1

Force Fields Analysis


Lecturer:
Dr Kamal Kishore Jain



Jo           MB2-00027

     



Date Due : 18 August 2001
Submitted : 22 August 2002
 

Question:


Assignment 1: BMM 7173
Assume that several students have petitioned your instructor to grade your current course in organization Development on a pass-fail basis. Your instructor has reservations about this, but was willing to ask the dean if there was a possibility of changing the grading in this course from an A through F basis to pass-fail basis. The dean expressed the willingness to consider the question but asked for a more detailed proposal, including the pros and cons and how such a plan might be implemented. Your instructor, in turn, has asked your group to develop a preliminary analysis of how such a change might be made.
·         Develop a stakeholder analysis. Identify all stakeholders and their interests and concerns.
·         Prepare a force-field analysis. Identify the pushing factor and restraining forces and estimate the intensity and importance of each.
·         Prepare a brief recommendation indicating whether you agree or disagree with the proposal.


1.0         Introduction
Force field analysis is a management tool developed by Kurt Lewin, a pioneer in the field of social sciences, to analyze a given situation. It is useful to determine the variables involved when planning and implementing change management program. Lewin assumes that in any situation there are both driving and restraining forces that influence the direction of any change iniative. The driving forces are the forces that are pushing the situation towards a new equilibrium, whereas the restraining forces are acting to restrain or decrease the driving forces. Apathy, hostility, and poor maintenance of equipment may be examples of restraining forces against increased production. Equilibrium is reached when the sum of the driving forces equals the sum of the restraining forces.

2.0         Stake Holders Analysis

A stakeholder analysis is a technique used to identify and assess individuals, groups or  organizations who have significant and legitimate interests in specific issues. In the case the grading system of the Unitar’s MBA program, the stakeholders are those who have interest in the  changes in the grading system

The analysis can also look at stakeholders in terms of their information, expertise and resources applicable to the given issue. However, the stakeholder analysis by itself can only identify the potential stakeholders but it does not ensure that they will become active and meaningful participants. Attempt must be made to generate the interest and to sustain the commitment.
The potential stakeholders relevant to the issue of the change of the grading system are given below: The stakeholders will be interested in the change of the grading system as this change may effect their interest directly or indirectly.

Table 1 : Stakeholders analysis.

Stakeholders
Interest
Concerns
1
LAN
LAN or Lembaga Akreditasi Negara, is the Board created to manage the private education in Malaysia. It is responsible to monitor the quality of  the MBA program, including the Unitar’s MBA.
1.    The change in the assessment grading may affect the quality of the MBA.
2.    The grading system may not be in line with the majority of the universities supervised by LAN
2
Ministry  of Education
It is the government’s body the control and manage the education system in Malaysia.
The ministry will be concerned on the effect of the decision on the education system and possible impact on the output of the system.
3
Students
The students are interested because the change may:
1. Affect the grading of his study.
2. Affect the value of the qualification.

1.    There is no differentiation between top student and  the average performers.  Both will be awarded the same merit point. This may be demotivating for top performer.
2.    The value job market will not be able to differentiate the performance of the students.
3.    The grade obtained is not true reflection of a persons performance.
4
Lecturers
Lecturer needs to grade the students. 
The pass-fail grading system  may lead to mediocrity attitude.
5
Unitar
Unitar is interested in the quality of its product, whether actual or perceived.
1.The pass-fail  grading system may not be widely accepted by the job market.
2. The  pass-fail system may be perceived as odd  and different .
6
Potential Employers
1. The students may be the supply for the future labor market. The employers would like to choose the best staff to meet their organisation’s requirements.
1. With pass- fail system, divide the students into two group only and does not differentiate between the top performers and the average.

7
Present Employers of the students
The employers may be the sponsor of the student.
Sponsored students are expected to perform to a certain standard
8
Political Groups
Political groups are looking for issues that can strengthen their position.
Unitar is a subsidiary of KUB and KUB is associated with a certain political group.
9
Sponsors of the students
The sponsors want value for the investment.
The pass-fail grading make it more difficult to assess the value of the students.
10
Other Universities
Universities offering MBA’s are interested in the happenings in the other universities.
Other universities may have influences on the authority to affect the decision.


3.0         Force Fields Analysis
In planning for the change of the grading system from an A through F basis to pass-fail mark, the sentiments of the various stakeholders are assessed. These sentiments are translated into different direction and intensity of the forces
REMOVED
 Figure 1:  Force field analysis showing all the forces driving or restraining against the proposed change in the grading system.

All the forces acting on the change initiative are shown above. The driving forces are the forces that push toward the new state or grading system of pass-fail. The restraint forces are trying to maintain the present state of grading. The figures next to the forces showing the intensity of the forces.

4.0         Recommendation
The grading system should reflect the capability and the effort put by an individual student. Theoretically, there is a wide range of performance differences between the an ‘A’ and the ‘F’ grade students. These differences can be further subdivided into various grading between A through F. In practice, the differences in the grade may not reflect the student’s capability and ability in the workplace.  As such, it can be argued that the multiple grades do not really reflect that actual grade of the students.

I do not agree with the change of the grading system due to the following reasons:
a. The new grading of pass-fail are not widely practiced in Malaysia, where culturally, the grades of the students are critically observed.
b. The pass-fail grading may lead to a culture of mediocrity, where the students would strive to get the ‘pass’ and not  aiming for excellent.
            c. The pass-fail system will be a demotivating factor to the students.

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